Second Plate auto-generates white-label ghost kitchen brands — pasta, poke bowls, wings — and lists them on DoorDash & UberEats using your existing equipment and staff.
As a franchise operator, you're locked into one brand and one menu. Off-peak hours mean idle staff, idle equipment, and money left on the table.
Between lunch and dinner rushes, your kitchen runs at 30% capacity. Equipment depreciates the same whether it's on or off.
Franchise agreements restrict your menu to one brand. You can't tap delivery demand for other cuisines — even when your kitchen could handle it.
Delivery apps favor operators with multiple brands. Single-brand operators lose visibility and orders to ghost kitchen competitors.
Second Plate analyzes your existing kitchen equipment, staff capacity, and location. Then it auto-generates 2–3 white-label delivery brands, complete with menus, photography, and live DoorDash & UberEats listings.
Three steps. Zero disruption to your existing operation.
Tell us your kitchen equipment, staff headcount, peak/off-peak hours, and location. Takes 10 minutes.
Browse our library of 20+ delivery-optimized brand concepts. We'll recommend the best fit for your equipment and local market.
We handle DoorDash and UberEats listing creation, menu photography, and first-week promotions. You start getting orders.
Designed specifically for fast-casual franchise operators who own high-capacity kitchens and want delivery revenue.
Transparent pricing. No revenue share. Cancel anytime.
We're onboarding a limited number of franchise operators. Early access includes 3 free months of setup, dedicated onboarding, and locked-in pricing.